如何博客:博客提示和一个完全指南博客{9058}词

知道如何有效地博客是门学问。 这里有一些博客的提示和指导,以博客,应有助于引导你到你的博客的成功。

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了解如何正确博客是非常重要的。 我们应当博客为这些新的这种形式的在线互动中提供一些博客的技巧和一个完整的指南。 如果你想认真写博客,甚至是赚钱作为一个专业的博客,该指南解释了如何有效地博客盈利将有显著的好处给你。

博客指南

多数博客感兴趣的不过是运行的在线日记 - 这是博客的初衷。 然而,随着开发的内容管理系统的扩展,这样的在线日记的潜力,许多人发现了如何博客赚钱。 谷歌推出了博客 ,最终的WordPress成为拥有自己的博客,从它的.COM网站运营的竞争对手。

最终, WordPress的提供了CMS向希望举办自己的网站,这正在提供从.ORG网站。 这些博客的提示和指导,博客将被专业经营自托管的WordPress博客为中心。 也就是说,他们的根本目的就是为了赚钱。

您将学习如何承载的WordPress在自己的域名。 WordPress的可以从任何Web托管服务提供的cPanel或任何其他易于安装服务,如思迪软件自动安装服务几乎点击安装。 它也可以从WorPess.org网站手动安装。

以下是参与网上建立自己的博客中的步骤。 这将解释如何使用WordPress,这是最流行的CMS系统,博客网上。

HOW TO博客:一个完整​​的指南博客

1.选择一个利基

你必须有东西在博客。 如果你正在使用您的博客专业,那么你必须选择一个利基。 这不会永远是你的个人兴趣和激情。 亚美尼亚编织篮子可能是一个有趣的消遣,但你会不会赚到多少钱,从它。 你甚至不太可能得到许多游客到您的博客,除了其他篮子编织。

忘记你自己的利益在一定程度上,去的东西,可以让你的钱。 你还必须有一个利益然而,你还是会发现很难每天写的主题。 其基本需要的是你的利基有大量的人谁是感兴趣。 你必须能够销售产品和服务的定期,以从您的博客谋生。 欲了解更多信息,请阅读我们的文章: 如何选择博客一个有利可图的利基

2.利基焦点和关键字选择

为了让您的博客开始,你必须选择你的利基有供游人的数量显著潜力的一个方面。 关键字的研究可以帮助您发现被用来在你的利基大部分的搜索字词实现这一目标。

2.1。 关键字工具

如果你能确定哪些人正在寻找联机,然后满足这种需要,你有成功比,如果你的第一篇文章的题目提到你的利基的一些模糊的方面有更好的机会。 有几个很好的关键字工具在网上,但对于这个目的,最好使用由提供的免费试用Wordtracker.com

2.2。 Wordtracker的使用

Wordtracker的是可用的最成熟的关键词研究工具之一联机。 转至Wordtracker.com网站,并注册为免费试用。 输入一般关键字在搜索框中。 我们将使用'创建博客','如何博客“和这里的博客提示”作为一个例子。

点击“搜索”,你会发现这样的事情:

Wordtracker的使用

你看到的是一些相关的关键字使用关键字。 上面的列表中所使用的术语是:

2.2.1。 搜索

搜索该关键字的数目由真实的人(不是机器人)过去30天。

2.2.2。 竞争

关键字直接竞争上规模的1 - 100(所以低是好的)。

2.2.3。 IAAT

“在锚和标题”是与KW在标题标签的页竞争的网页的数量,也从另一个网站在一个反向链接用于在网页锚文本。 这是竞争的关键词的一个很好的迹象。 越低越好。

2.2.4。 KEI

关键字效能指数的搜索量和竞争之间的关系。 这个数字越高,更有利可图的这个关键字容易变。

2.3。 找到一个好的关键字

要找到从该列表一个很好的关键字,请查看“KEI”列。 越高越好。 你所寻找的是一个高“KEI”和高“搜索”的结果之间的平衡。

而顶部的结果,“创建博客”具有最高的需求(搜索)它也有第二高的竞争力。 “如何建立一个博客网站”似乎做作,但它仍然被很多人 - 每月1599搜索。 “创建一个博客'有4185搜索/月,还包含顶KEI期限内。

这样看来,从这些结果,对于这个关键字(创建博客),最好的选择将是术语“如何创建一个博客网站。” 您可以使用此作为一个页面,例如标题,以“创建博客”作为你的主要关键字。 KEI最高的和最高的搜索的组合。

对于实际的竞争,去谷歌 ,并以这种形式使用关键字在搜索框中输入:“创建博客”使用引号。 这提供了竞争的使用这个确切的关​​键词的网页数量。 下面就是我们得到:

谷歌关键字研究

764000结果是合理的目标一争高下。 一些博客竞争的局面7.64亿以上!

这是什么关键字的研究发现是,如果你希望你的博客涵盖博客创造利基,然后在“如何创建一个博客网站”是您的博客一个很好的名字。

2.4。 域名注册

如果你然后去www.domainsbot.com你可以找到域可使用该关键字。 我们发现这对于创建一个博客:

可用域名的建议

所以,在这个例子中,create-a-blog.co和create-a-blog.me可用于注册,而其他五人都可以转让。 请记住,这只是一个例子,你会得到你自己的域名选择更好或更坏的结果。

如果你有选择,然后用namechk.com找你能够使用域名作为在社交网站上的手柄的可用性。 Namechk会列出无人使用您的首选域名作为处理这些社交网站(不是网站名称,但在他们的用户名)。 你最好使用与大多数可用性选项在这方面,所有其他因素相同的情况。

你也可以手动检查Twitter的手柄或Facebook页面的用户名。 它始终是更好,如果你可以使用你选择的域名作为社交网站允许你这样处理。

使用您喜欢的注册网站,如GoDaddy的 ,注册您的首选域名。 您现在可以设置您的博客。 你经常可以得到域名注册的折扣。 结帐这篇文章关于域名注册的详细信息: 域名注册:如何查找和注册一个域名 。 还请访问我们的域名优惠券部分为获得这样的折扣。

3. CMS平台:免费的或自托管?

您使用的内容管理系统可以免费或自托管。 下面是每个的解释。

3.1。 免费CMS平台

两种最流行 ​​的免费平台是谷歌的博客从和WordPress的平台WordPress.com 。 您可以从这些平台你的博客,而无需支付网络托管。 然而,你的博客的功能将受到限制,这是不是一个专业博客推荐的选项。

3.2。 自托管

如果你打算写博客的专业,你应该安装WordPress到你自己的域名。 如前面所解释的,这可以从cPanel的或任何其它的控制面板提供思迪来完成。 如果您的网络托管服务不提供此工具,然后去WordPress.org ,并按照下载和安装说明。 也可能有这个做了你的价格 - 对于WordPress安装服务在网上查询。

参见: 自托管WordPress.org比。 免费WordPress.com

总结:如果你想认真博客和基地周围您的博客您的业务,那么它是必不可少的,你选择一个自托管的博客。 如果你想要的是使用你的博客作为一种业余爱好,而不定制了很多,那么Blogger或免费的WordPress.com服务应该是所有你需要的。

4.虚拟主机服务

为了从您自己的网站运行您的博客,你必须先有自己的网站! 我们已经简要说明如何选择和注册域名。 现在,你有你的域名注册,现在必须选择一个网络托管服务

该网站的主机为您提供了万维网上的空间,使您的博客可以在互联网上找到。 它还提供了运行您的博客中的文件存储空间,通常一个控制面板,让您管理您的网站。

你是高度宜选择一个网络托管服务,提供了一个控制面板,提供电子邮件服务,流量分析,HTML和文本编辑工具,MySQL数据库以及安装WordPress的简便方法。 这些功能都将让您的生活轻松了许多。

如果您要访问的最好的网络托管服务,以满足您的需求,那么它是重要的,你采取正确的意见。 看看我们的网站托管服务的审查应该最能满足您的需求。 还可以访问网络托管券节对虚拟主机的折扣。

5. BLOG设置:如何设置博客

我们现在假设你打算成立一个专业的博客网站,并把它作为一个赚钱的生意。 一旦您已组织您的域名和虚拟主机服务,您现在必须设置您的博客。

5.1。 域

如果您已经选择了使用的cPanel控制面板的托管服务,然后上载的WordPress到你的网站很容易。 你有一个或多个博客的选择。 您可以使用您的主域名或为博客的附加或子域。 这里的区别:

5.1.1。 主域

你的主域名是你最初与您的虚拟主机注册的域名。 根据您的托管服务,您可以使用该域名作为您的博客平台或多个其他虚拟网站。 服务提供的cPanel,如HostGator的BlueHost的 ,让你无限注册附加的域或子域。

5.1.2。 附加域

附加域是必须购买单独的域名,但可以从你的主域名上运行自己的URL为不同的网站。 例如,如果你购买了域名为“mydomain.com”和加载的WordPress到该域的根目录下,你的博客网址,简直是www.mydomain.com。

如果再注册另一个域名,如techlila.com,你可以停放/点域到你的主域名作为一个附加的领域,文件这将是在一个单独的目录中。 你可以安装WordPress到该目录下,并运行博客作为一个单独的网站,。

5.1.3。 子域

阿子也是从自己的目录中运行,而不是在自己的权利的网站。 如果您选择运行一个子域,你不必注册其他域名。 只需选择一个目录名 - 这可以是相同的名称与现有的网站,而一个附加域是不可能的。

子站点也从主域的目录中运行,但该目录不在线解析作为WWW网站。 比方说,你选择SEOTips作为一个子域。 您没有注册SEOTips.com,而只是把它作为一个目录。 然后,您的URL会SEOTips.mydomain.com而不是“SEOTips.com” - 看有什么区别? 附加域总是看起来比子域更专业。

建议您设置您无论是在主域或上一个附加域博客。 然后,它会拥有自己的专用网址。 这显然​​是子域名网站网址可能不会受到严重的互联网营销或其他博客认真对待。 除非你打算运行多个博客,您的域名安装WordPress。 如果你想要运行多个博客,使用您的主域名为您附加域的平台和有关每个安装WordPress。

5.2。 设置您的博客

如果您的网络托管服务使用的cPanel,登录到您的帐户,你应该是的cPanel控制面板上。

  • 一)向下滚动到软件/服务的思迪(或思迪豪华点击)。
  • b)向左侧,你会看到一些选项:去'博客',点击'WordPress的。
  • c)在主面板中,单击“全新安装”。
  • D)你会看到“安装在域” - 如果你有多个域注册,即附加域,你会看到一个下拉菜单,你必须选择。 选择您要安装的WordPress域。
  • e)若您看到“在目录中安装”留空白,除非你想安装在定义目录WordPress的 - 但如果是这样,你将不必阅读本指南!
  • F)为您的管理员用户名和密码 - 你可能会问这些,你登录到管理博客各一次。
  • g)建立一个管理员昵称,输入你的电子邮件地址,然后你的博客,如myblog.com的名字 - 你也可以添加该建议的搜索引擎优化的目的的描述。 但是,如果您决定使用第三方SEO插件,如Yoast,这将被覆盖。
  • h)点击“安装WordPress的,就是这样做的。

一旦你已经安装和设置您的博客,您就可以坐下来的有趣的东西。

6.主题,插件和图形

6.1。 选择主题

有一个非常大的选择WordPress主题供您使用您的博客。 主题定义了博客的基本架构和结构。 选择正确的主题,可以使所有的成功和失败之间的差异,所以你必须谨慎选择。

主题是从根本上您的访问者看到什么,当他们访问您的博客。 它不仅包括你的博客的外观,还以为你是能够自定义,并出示在互联网上的方式。 有些主题很好看网上有的则是比漂亮更实用。

我们强烈建议您选择一个主题,是有关你的利基,如果你能找到一个。 如果不是,请不要担心,因为大多数的主题有足够的适应性和可定制,使您能够设计一个博客,将所有的访问者和潜在客户留下深刻的印象。

虽然有些主题是免费的,付费的主题一般都是值得的支出。 这是特别的情况下,如果你打算写博客专业。 虽然它懂得如何专业地和有利可图的博客是很重要的,你需要一个专业设计的主题,提供了免费的主题往往缺乏支持和更新的安全性 - 包括WordPress的平台本身提供的。 阅读这篇文章,如果你感到困惑的免费和付费WordPress主题: 免费WordPress主题或付费WordPress主题?

主题和如何选择他们的讨论是一个完整的主体本身,所以我们不会纠缠太久他们在这里。 但是,进一步的阅读之前,建议您查看我们的职位上博客的主题

6.2。 WordPress的插件

插件是延伸和拓展博客的功能的软件应用程序。 它们使您能够特定功能或功能添加到您的网站。 例如, Yoast SEO插件 ,您可以轻松确保SEO的基本概念应用到每一页和后你的博客。

Akismet在是一个WordPress插件,可以检测垃圾邮件的意见,并允许你发布前进行核实,而另一些人产生简单的联系方式在您的网页或帖子。 你可以得到你发布的博客文章到您的Facebook时间轴的插件,或者自动生成你的博客的XML网站地图,并提交或者ping他们的搜索引擎。 另一个插件坪你的新职位,社会书签和社交网站。

每一个专业博客会使用大量的插件,因为它们需要提供尽可能多的功能。 插件也将被用来确保你通过帮助您收集他们的联系方式,并与他们保持联系使得最好地利用你的读者。

这里有一个插件列表 ,我们建议您考虑自己的博客。 任何专业的博客应该知道如何使用这些自己的最佳优势。 如果你不确定,接触可以通过电子邮件或使用您的博客评论框。

6.3。 图像

6.3.1。 标题图片

图形应使用是有原因的,不只是为了“美化”你的网页或交。 在大多数的WordPress博客的主要图形的标题。 这是没有必要使用由您选择WordPress主题所提供的大标题。 你可以用自己的头代替这些,只要你坚持提供主题的尺寸。

它可以从functions.php文件改变头的尺寸,但你也必须做出改变,以style.css文件。 除非你了解WordPress的编程,你最好问一个朋友为你做这个,甚至支付定制。 否则,使用适合需要的协议图形。

您选择的标题应该代表您的博客的主题。 如果你喜欢只是一个简单的标题没有图形标题,然后有很多免费的和付费的WordPress主题,你可以使用这个。 您也可在自定义主题,以满足​​您的具体要求获得支持。

6.3.2。 在页图形

在页面的图形可以从你的硬盘,DVD或USB记忆棒通过'媒体'链接上传到您的仪表板。 然后,他们可以被放置在您的网页或帖子从“添加媒体”选项卡上您的文章的视觉和文本视图。 您可以物理移动图形您想要的地方。 除非他们有一个目的,不要使用图形。 他们可以在照片,图画,图表,图形等形式呈现,而应是有关您的博客文章的主题。

6.3.3。 图形SEO

请确保您的图形适当优化。 搜索引擎不能'看'的图形文件,并且你必须告诉他们你的页面上的这个项目是什么。 使用“ALT”属性来解释这一点,不仅给搜索引擎,也给读者,如果你的图形未能解决的某些原因。

内的“<IMG SRC =”HTTP。 。 。 >“语句,添加”ALT =“图片说明”“你完成HTML链接代码之前。 “图片说明”应包含与该职位的关键字。 您还可以添加一个说明标签等。

7.博客内容:内容决定一切!

内容和质量齐头并进, 如果内容为王则质量女王的写得很好含量的低级会做的一样好或比高水平写的不好的内容,甚至更好。 你的目标应该是写得很好的高度相关的内容以获得最佳效果。 有没有值得走捷径。

7.1。 内容制作软件

避免内容创建软件瘟疫一样! 谷歌意识到,擦伤了文章的部分网页,并且现在狩猎下来内容创作软件。 企鹅特别企鹅2已被编程的部分,以检测重写抄袭内容。 已经由软件生成的任何网站或博客的内容进行了系统被关闭 - 网页被摘牌。 所以写自己的博客内容,或者有它专业笔试。

7.2。 何时发布

你应该张贴在足以使你的读者感兴趣的频率。 在更多的读者你有,越频繁,你可以发布。 如果你的博客是新的,那么你可能要等岗位之间的某个时间以获得利益。 使用文章营销和社交网络,以吸引游客到您的博客。

如果你的利基涉及主题即某些事件必须报告,那么这些事件将决定何时你必须张贴。 时事,娱乐和体育博客属于这一类,例如下。 您可能需要进行大量的职位,直到你建立良好的追随者,但是如果你没有足够的发布同时,和错过的一件大事,那么)你会错过关于该事件的潜在读者,和b)您可能会失去,因为它现有的追随者。

7.3。 要多长时间您的帖子中?

您的文章的长短将取决于话题,你不得不说些什么。 有时候,很短的帖子,开门见山,将是合适的,而在其他时间在诸如SEO某个主题的帖子可能是相当长的。

然而长你的帖子,你必须立即吸引读者的注意力。 你必须保持他们的兴趣。 研究表明,人平均阅读只有约20%的页面上的文字。 然而,这一比例随着岗位变短或读者对主题的承诺。

如果您使用的是博客文章,审查的软件应用程序,例如,再有就是小点inartificially缩短它。 读者将有一个承诺,一旦他们开始读,因为他们将要作出购买决定之前尽可能多的信息成为可能。 同样是参考文章和帖子的真实。 但是,如果你只是写博客来吸引注意力再短的博客后面一个号召会更加富有成效。

7.4。 监测的博客

任何专业博客监控博客是很重要的。 也就是说,要看看别人在一般或任何特定的利基或主题写博客。 你不仅会发现什么其他人在你的利基谈论,也发现一些有用的名称和联系人。 您可能会发现一些新的信息,而且还可能发现,为客人博客的潜在来源。

7.4.1。 游客的博客

游客的博客是一个功能强大的方式来获得相关的反向链接到你的网站,并相互间的博客更是如虎添翼。 如果你的客人是博主在利基市场中公认的专家,这一点尤为如此。 游客的博客也让你与别人在你的博客写电流。

一位客人博客不仅可以提高搜索引擎排名,同时也让你更多的读者 - 那些谁是你的客人博客的粉丝。 反向链接也是在其他网站上有用的,当你客人博客。 再次,你还可以得到额外的曝光,以飨读者。 如果你留下深刻的印象在其上的客串博客的读者,那么你可能会为常客捕捉他们自己的博客。 请阅读我们的文章,了解更多信息: 正确的和错误的方式游客的博客

7.4.2。 保持更新

它跟上在你的利基或博客的活动(你的个人博客)的领域新的发展是非常重要的。 正规网站往往只能更新几次了一年,但博客是不断提供新的信息。 一个博客可以更加及时更新比报纸,肯定比周刊更多!

7.4.3。 监控工具

您可以使用任何一些工具来监控博客。 还有的如:免费和付费的在线工具,一个很好的选择TrackurGroupHigh可用于监控关键字和品牌名称的博客, 谷歌快讯是一个伟大的免费工具, Talkwalker是另一个很好的免费监测服务。

7.5。 选择你的帖子的主题

如果可以选择,有一个良好的以下独特的话题,那么这将是完美的。 但是,博客已经流行了这么久,很少有,如果有的话,这些离开了。 选购博客话题#1的规则是,它必须感兴趣。

但是,你一定不要如此热情,或固执己见,你不能把你的个人信仰的批评或反对意见。 你的访问者会提出意见,如果你产生不良反应的那些你不同意你很快就会有没有读者。 这是好事,有激情,但你必须能够正确,而不是胡乱争论。

最好的壁龛是那些有大量的追随者。 当然,也有可能是很多的竞争,但也将是最流行的壁龛这些天。 一个技巧是查清其他人已经忽略了小众的方面 - 寻找你的利基的一个方面,你可以自己制作。

你的利基的另一个方面是,你是否可以从中赚钱。 如果你想成为一个专业的博客 ,你需要收入来源。 这可能是你能提供一种服务,一种产品,你都能够出售或者你可以运行一个健康博客和销售附属保健品。 争食,但如果你是善于与人沟通和友好的方式写,那么谁知道...

总结一下,寻找

  • 你知道还是很在意的东西。
  • 具有良好的下面的话题。
  • 有些事情,你可以智能,而不是积极地讨论。
  • 越来越多的话题。
  • 有些事情,你可以写。
  • 与未填充的差距利基。
  • 有些事情,你就能赚钱。

7.6。 帖子标题

帖子标题是你的博客的一个非常重要的组成部分。 这不是搜索引擎优化“标题”您在使用Yoast或任何的其他的SEO插件 ,但你的博客的可见称号。 这是游客会很快看到他们点击您的目标网页或博客文章。 如果不立即赶上他们的兴趣,他们很可能会简单地离开。

最重要的秘诀是写人类。 是的,你还应该包括你接近的开始和搜索引擎将奖励你的关键字主要关键字,但读者会惩罚你,如果标题已经为一台机器编写的。 原因之一谷歌推出的LSI(潜在语义索引)算法是让你写的自然和蜘蛛还是理解你的页面的主题。

下面是一些关于写博客的标题更多提示:

  • 使其醒目,但与文章的题目完全相连。 读者不应混淆和期望比写其他内容。
  • 语法和拼写是,尽管你可能在其他地方阅读非常重要。 人们不容易上当,因为他们曾经是,现在坏的语法和拼写都持怀疑态度。
  • 资本是非常重要的。 不要大写每一个字。 一个好的经验法则是,以避免资本'一站式'的词语,如“的”,“一个”和“到”。
  • 千万不要过分夸大:“有史以来最好的”和“做$ 1,000隔夜”是夸张。 如果人们知道如何让这笔钱在一夜之间,他们将有可能保持他们和他们的家人。
  • 数字可以帮助 - 比如“杀手5提示,以提高你的流量”或“7步轻松建立一个家庭博客”。
  • 无聊的游戏让你无处 - 重温您的标题和香料起来。 “杀手5交通提示爆炸博客的受欢迎程度”比好“五种方式获得流量到您的博客。”
  • 千万不要复制别人的文章标题。 这不仅是博客礼仪不佳,但是他们在那里第一次,所以你经常会在他们身后的排名。

您的标题是很重要的人类和搜索引擎的蜘蛛。 如果你知道如何有效地写,你就可以同时实现两者。 如果有疑问,写你的读者,而不是机器。

8.吸引读者和目标受众

8.1。 定义你的目标受众

你无法将所有的东西给所有的人。 为了成为你的利基成功,你应着眼于成为你可以在你的利基的某一方面是最好的。 要做到这一点,你必须定义你的目标受众。

你提供什么样的服务,为谁你在写什么呢? 要明白,有限定的观众,并为它的差是重要的。 问问自己,是否有你的利基是被忽略或其他博客错过的区域。 环顾四周,论坛和其他博客。

8.1.1。 尚待填补的空白

是否有似乎是提出,在没有被充分回答任何问题? 是否有任何明显的差距,你可以填? 今天的许多流行的技术发展是约作为良好的市场调研和信息的人需要什么样的结果。

就拿苹果 。 而iPad被设计为可以通过那些不需要一台笔记本电脑的全部功能中使用的设备,但想要一个简单的方法来访问互联网。 史蒂夫·乔布斯承认,一个更大的市场的认可,如果这个设施可以被内置到手机 - 所以iPhone诞生了。 而iPad则成了一个商业产品时,更大的屏幕被要求于便携式设备。

8.1.2。 市场调查

您可以通过访问论坛和其他博客在您选择的利基开展自己的市场调研。 看看被问的问题和所提出的建议。 听你的朋友,问他们:“如果有一件事,你希望看到开发/在(你的利基)那会是什么改变了”

检查所有的答复,并作用于这些给他们提供他们想要的东西。 您的问题可能会倾斜,以求教于利基什么类型的博客,或者是通过现有的博客服务不足哪方面的利基。 你回答读者提出的问题,当他们访问您的博客? 如果你不确定,然后问他们。 什么是他们的问题,他们为什么访问您的博客?

无论您使用的方法,来定义你的目标受众是非常重要的。 理想情况下,应该是人们寻找那些还没有被充分地在其他博客代表你的利基的各个方面。 有可能是对主题的多个不同的网站,但没有博客 - 你有你的利基的一个方面,你可以做你的。

8.2。 吸引读者

有读者吸引了很多方法。 不要一开始依赖于搜索引擎优化和潜在较高的搜索引擎排名。 这需要时间来建立,而你当然应该在你的搜索引擎优化为未来的计划工作,你需要为你的第一个游客的短期战略。

你可以参与在许多方面,包括你的博客的人:

  • Setting up a Google+ page relating to your blog.
  • Setting up a Facebook Page on the topic of your blog.
  • Set up a LinkdIn profile.
  • Set up a Pinterest profile .
  • Include a link to your blog in each of these profiles, and regularly update your pages with fresh information.
  • Be active in Facebook groups and Google communities .
  • Set up accounts to social bookmarking sites such as Technorati , Delicious , Reddit and StumbleUpon .
  • Use article marketing to create backlinks to specific posts and attract incidental readers.
  • Include a contact page (with Captcha) on your blog.
  • Include a subscription form on your sidebar to collect readers' contact details and generate a subscriber list.

There are more, but these can be very effective methods of attracting and retaining new readers.

9. ESSENTIAL PAGES

There are certain pages that are essential components of your blog. They are essential for different reasons, such as Google will not approve a website or blog for Adsense unless it publishes an acceptable privacy policy.

Each of these pages should be presented as a clickable link on each blog page or post. This is a good way to use a footer that appears on every visible page on your site. Let's look at each of these 'essential' pages and how to create them.

9.1。 关于我们

Your 'About Us' or 'About' page should provide readers with information about you and/or your company. If your blog is a personal one, where you are identified with it rather than a corporate business, your readers will want to learn more about you. It is your blog's version of a Facebook 'Profile'.

State who you are and explain your experience in the niche and why they should listen to you. If you have any relevant qualifications and diplomas, provide details along with any other information relevant to your status within the niche. Include some personal information, such as your photograph.

The 'About' page is also a good platform for backlinks to any other blogs or websites you have. You can include a list of these on the page – preferably with the hyperlinked site name or the naked URL.

9.2。 联系方式页面

Although you may have a contact form published on certain pages or blog posts, it is also beneficial to provide a 'Contact' page on your blog. How many times have you searched for a 'contact' link on a website so you could ask a question or make a statement?

This page should at least provide an email address, and then any other contact details you wish to offer: phone number, snail mail address or contact form. If you offer a contact form then your email address should be unnecessary.

9.3。 放弃

If your blog relates to finance, health or affiliate marketing, it is essential to include a disclaimer. Make sure you use one that is legally phrased. Check out some disclaimers on other web pages and clone one of these, or employ a lawyer to construct one specifically for you and your blog.

Even if you are blogging on a general topic, it is a good idea to include a general disclaimer stating that anybody using your site or the information provide on it does so at their own risk, and that you accept no liability whatsoever for any health condition or loss, financial or otherwise, arising from use of your site or blog.

9.4。 隐私政策

Your privacy policy should state who you are and define the terms used in the policy. It should then state what information you collect, how you collect it and what you do with it. It should also state the rights of the reader, and provide details of how they can go about requesting a copy of the information you may hold on them.

Google views this as an obligation, and a privacy policy can help your rankings. Make sure you state the URLs of the websites to which this policy applies, and an address from which a copy of the held information can be requested – plus any monetary charge made for administration involved in generating the requested information.

9.5。 条款和条件

Finally, if you apply any terms and conditions to the use of your blog, you should list them on a separate page. You should also state any penalties applied for not observing them. Large numbers of people have lost their Adsense accounts, for example, for not reading and observing Google's Terms and Conditions (Or Terms of Service as they are also known) for the Adsense program.

10. EMAIL SUBSCRIPTION LISTS

Visitors or readers of your blog are difficult to attract, so once they reach your site you should do your best to keep them there. The obvious way is to provide interesting and useful information, but what then? Are you going to hope that they return? Statistics show that the vast majority of visitors to websites and blogs visit once only – never to return for more!

One way, and by far the best way, to keep in touch with your visitors is to persuade them to subscribe to a newsletter or short email course . They must provide their email address for these, so you can keep in touch with them whenever you have something new to tell them.

10.1。 Professional Email Addresses

It is important that your email address is professional and related to your business. Your web host control panel should offer the option of creating several email addresses for your business such as 'admin@. 。 “。 or 'support'. 。 。 “

One of our email addresses, for example, is admin@techlila.com – this looks far more professional than a generic Gmail or Yahoo mail address. Not only are the latter more prone to be attacked by spammers, but a professional email address shows that you are a genuine company and not just an individual trying to make quick bucks online.

10.2。 Autoresponder Services

Another way is to offer them a gift in return for their contact details: an eBook, report or video that you will send them once they provide you with an email address. The best way to set up such offers is by means of an autoresponder and subscription form . You can use GetResponse, AWeber, MailChimp or any other autoresponder service to manage this.

Autoresponders enable you to design your opt-in form and write emails in advance to be delivered at pre-programmed times and dates. They collect the names and email addresses and create lists that can be use for future contact. They also deliver the gifts.

10.3。 Offers and List Management

To explain how they work, let's take an example of a blog in the SEO niche. You can offer readers a 14-part course in basic blogging SEO, to be offered in 14 emails over a period of 4 weeks – one email every 2 days.

The visitor fills in the registration form, and the autoresponder transfers the details to a BlogSEO database. It then sends the first part of the course to the reader. Every 2 days it sends another part of the course until all 14 have been delivered.

Meantime, you can send broadcast emails to all people on the list, making product or service offers, and bringing their attention to the content of your new posts. You will be continually getting new members added to your list, and you can contact these individually or all at once with new information on your niche, your blog and your products.

By now you should appreciate the benefits of email subscription lists. Your visitors are no longer lost when they leave your site, and you have a host of people interested in your niche and your blog that you can contact whenever you wish. Some people have lists of hundreds of thousands of names and email addresses or even more.

When you create a new product, or have an affiliate product to offer, simple broadcast email everybody in your list and you have a host of people who are interested in your products being offered them – perhaps at discount prices if they buy now! You may have heard the famous saying: “the money is in the list” . That might very well be true if you can build a large responsive list.

11. CONNECTIVITY

Connectivity refers to your relations with other bloggers and social network users. If you can connect well with others in your niche, then you can benefit from reader-sharing and cross marketing of products. You sell or advertise my product and I will sell or advertise yours. The benefits of this type of relationship cannot be overemphasized.

Here are the more common ways of connecting with other bloggers online:

11.1。 社交媒体

There are many ways to connect with and communicate with other bloggers using social media. Social bookmarking sites such as Technorati and Delicious are more useful for developing a sound linking structure than enabling you to rapidly access websites and other blogs that have interested you.

11.1.1。 社交网络

Services such as Facebook , LinkedIn , Pinterest and Twitter enable you to connect with other bloggers in a more direct manner. You can follow other bloggers in your niche, and include them in your Google+ circles . By keeping yourself up with what they are currently blogging about, you can make sure you don't fall behind.

11.1.2。 Optin Lists

Another good way to keep up with your contemporaries, or even competitors, is to register with their optin email list. You don't have to do this through your blog email address if you prefer to remain anonymous. You can easily create an anonymous Gmail or Yahoo address using a pseudonym, and receive their newsletters.

11.1.3。 Personal eMails

Sending an email to other bloggers is a good way of forming a relationship. It is less impersonal than simply commenting on their blog, and might be sufficient to set up a good working relationship between two people seeking the same thing – readers. Such relationships can be mutually rewarding, and can sometimes lead to a business relationship.

12. SITE ANALYTICS

It is very important to understand how much traffic your blog is getting and where it is coming from. Google Analytics is an extremely valuable tool. Among the more important information it offers are:

Total Visits: The number of people visiting your blog. This can be compared with previous months or years to enable you to assess whether or not your promotions are having the desired effect.

New Visits: Google analytics informs you of the number of new visits to your blog as opposed to returning readers. It is as important that your existing readers return to check out your new posts as it is for new visitors to keep coming. If your new visits are about the same as your total visitors, then you will have to work on your content to persuade visitors to come back.

Bounce Rate: This relates to the visitors who leave your blog very shortly after finding it. A high bounce rate relates to a poor landing page. This gives you something to work on, while without using analytics on your blog you would never have had this information to help you improve.

Popular Pages/Posts: This data lets you know what content is most popular with visitors. This information enables you to focus on the popular type of content and to avoid that which interests fewer people.

Source of Traffic: It is always useful to know where your visitors are coming from. You can find out which promotional techniques are effective and which are not. Are you getting traffic from social sites, and if so which. Is your article marketing working for you? Where should you be focusing your advertising and marketing?

Goals and Conversions: There is a facility within Google Analytics than enables you to set up Goals and show you the posts leading to most conversions. Examples are the posts that persuaded people to register with your newsletter or buy a product.

Landing and Exit Pages: Analytics can show you the most popular landing and exit pages on your blog. You can work on the exit pages to keep your readers on your site.

Google Analytics is a very powerful tool, and no professional blogger can afford to do without it. It is free to use and easy to set up, so make sure that you take advantage of all this great free information. Checkout our post to learn how to install Google Analytics in WordPress .

13. HOW TO INCREASE TRAFFIC

Many of the aspects of how to blog that we have discussed so far relate to getting traffic to your blog. These include social networking, social bookmarking and opt-in subscription lists. However, there are three specific techniques we should discuss here that have the potential to significantly increase your traffic if done properly.

These are guest blogging, article marketing and local marketing. Local marketing works best for blogs based on local services such as hotels, restaurants, auto dealers and so on. Here are some comments on each.

13.1。 游客的博客

Guest blogging has already been mentioned in the passing. Fundamentally, it involves making a guest post on another person's blog that is related to yours. Please note, however, that if you are guest blogging, do not include your blog URL in the post. Google is now looking for your Google+ link rather than a web page URL.

Link your name to your Google+ profile, so when a reader clicks on your name to find out more about you, they will be sent to your Google+ Profile. Make sure this provides meaningful information, including your blog URL and your email address.

To get involved in guest blogging, identify a blog related to your niche and simply ask the question. A lot can be achieved by a direct question by email, or even better – via a phone call. You could offer a reciprocal arrangement, whereby you each guest blog on each other's blog. This is a powerful means of getting more traffic because your audience is already interested in your niche, and may react well to being offered an alternative source of information. Read our article to learn: The Right and Wrong Way to Guest Blog .

13.2。 文章营销

An alternative to guest blogging to is to write articles on the topic of your niche and submit them for publication in article directories, ezines and blogs. A good article, offering sufficient information to be useful, should be of around 700 – 1,000 words in length. It must be well written to be listed by Google, and you can either write them yourself or have them written by a professional article ghostwriter.

Published articles can provide you with a number of benefits, so ignore those that claim this to be a dead marketing technique. It is anything but. You can get PageRank juice though the backlinks from the URLs published in your author resource section. You can get clicks to your blog from these links, and people also copy such articles to be used as content on their own websites and blogs – complete with your links.

13.3。 本地企业营销

Using the Google local business service you can have your blog listed at the top of the search engine results pages for those people carrying out a search from your geographical area. Google can tell the area from the IP address of the computer carrying out the search, and customize the results to be local to that computer.

This is an extremely valuable service for those who offer local services. You can even have your premises pinpointed on a local Google map of the area. This applied to blogs offering local services as much as to websites. You can do this from your Google account. Also generate a Google+ page and include your blog URL in your Google+ profile. Read our publication “ How to Increase Blog Traffic: The Complete Blog Traffic Guide ” to know all the traffic generating methods.

14. HOW TO MAKE MONEY FROM BLOGGING

Although some people run a blog for fun, most serious bloggers do so to make money. There are several ways to make money blogging, ranging from Adsense and affiliate marketing to CPA and selling advertising space on your blog.

Many professional blogs earn enough to make a good living for themselves and their family. Others are not so fortunate, but still make enough from part time blogging to enable them to supplement their regular income for a very comfortable standard of living. It is very important, however, to make sure you can make money from blogging year in year out before giving up the day job.

Here is more detailed information on how to make money from blogging .

15. BRANDING YOUR BLOG

There is a lot of advice online about how to brand your blog. This process should have started when you selected your niche and your domain name. Your blog name need not be the same as your domain name – this is a fact that many people fail to understand, although the two should be related.

Take a close look at your blog and try to distinguish how it is different from other blogs on the same or a similar topic. What is it intended to do – what is its objective – what message is it giving to the reader? How should people feel when they read it and why should they use your blog rather than any other using your main keywords?

Nobody said branding was easy – advertisers can spend many thousands on TV ads to get their brand known. You could try formulating an advertising slogan or maybe a mission statement. One way to begin your branding process is to use the slogan or part of your mission statement as your blog's tagline. Many people ignore the tagline, yet this could easily be the basis of your branding process.

Once you understand yourself what your blog is really about, and how you can differentiate it from others, then you can begin branding it and getting your brand known web-wide. If you are looking for some ideas for the focus of your blog, go to www.wordle.net – if you enter your URL into this service, it will create a word cloud of the important vocabulary on your blog. This should give you some ideas.

16. BLOGGING SEO

Search engine optimization (SEO) is threaded throughout this document. It begins with the keyword research you should carry out to select your domain name and carries on into the marketing techniques you employ. Here, we shall touch briefly on keywords, linking strategies and authorship before directing you to our comprehensive Complete Guide to SEO for WordPress Blogs .

16.1。 关键字研究

There are many keyword research tools available online, including Wordtracker that was explained in Section 2 . Your keyword selection for each page and post should be carried out fundamentally as in that section. Each page and post on your blog should have its own keyword, and be optimized only for that keyword.

Do not dwell on keyword density (KD) because that is relatively unimportant in this era of LSI (latent semantic indexing). Google can give a blog post a high-ranking for a search term that does not appear even once in your text, let along constitute 2% of the word count!

Although KD is no longer very important, we don't recommend using 0% KD. You should follow the convention of using it in the title, first and last paragraphs, once in a H2 heading and the description, and then only when it is natural to do so.

Write naturally, as you would if you were explaining the post content verbally, and you will get good results if your verbal description is good irrespective of your use of keywords. However, it is still good practice to use a theme or principal keyword within the SEO plugin you use. We recommend Yoast , although All-In-One SEO is also good.

Find more about keyword research here .

16.2。 链接策略

Your linking strategy should be designed to provide links to and from other web pages that are related to your own page. Treat each page or post as a separate entity on your blog, so that you are linking to and from pages and not the entire site.

Use your main blog URL in your Google+ profile, and link your name to this profile wherever your name is published and links are permitted. In fact, you can use your Google+ profile as your master profile, and link back to this whenever asked for a profile. Not all sites will allow this, but do so when it is permitted.

Otherwise, you can arrange for your backlinks to be provided from a range of different web pages. Examples include article directories, PDF directories, social bookmarking and networking sites such as Technorati and Facebook , video sites such as YouTube , guest blogging and links from a wide variety of other websites.

Check out our publication “ Complete Guide to SEO for WordPress Blogs ” for a comprehensive explanation of SEO for bloggers. This guide also explains Google authority rank or authorship. This is an important new metric or algorithm recently introduced by Google that many people still neither use nor understand.

In fact, it is becoming more technically demanding to conform to Google's algorithm updates and new parameters used for calculating rankings. So much so, that many people have to resort to paid SEO services to retain the rankings they already have. This publication explains how to keep your blog Google-friendly without using expensive technical expertise.

17. REVIEW ANALYTICS AND REVISE

Once you have your blog up and running, check its performance using Google Analytics or whatever traffic analysis software you use. Run it for a couple of months and then if you are not getting the traffic you need or expect, make a change.

This could be a change of content, a fresh landing page or a change to the look and feel of your blog (graphics or presentation of navigation links). Whatever change you make, make it noticeable, but make only one. Do not make more than one alteration to your blog because you will not know which one was responsible for any change in your traffic or other stats.

The change in your analytics might be positive or negative – it doesn't matter. If positive you keep the change you made and if negative you revert back to the original. Whichever it was, you are now ready for the next change and so on until you have optimized the performance of your blog as much as you can.

18. HOW TO BLOG – SUMMARY

If you follow the above advice, you should finish up with a successful blog in a profitable niche. However, nothing is definite, and if you don't get the volume of readers that you would like then you should check that you have missed none of the above blogging tips. No guide to blogging can cover every eventuality, and if you are still unsuccessful then make sure that your niche has enough traffic potential for what you want.

It is possible for your niche to have too little overall interest, or for the competition to be too high for you to succeed in the short-term. It is to avoid these two possibilities that you should be particularly painstaking with your keyword research and choice of niche. Never give in, because many of today's successful bloggers struggled when they first started.

Follow all of our blogging guides and guides to SEO to be certain that you are doing all that you can do to learn how to blog profitable. If you follow our blogging tips, then you will maximize your chances of success and more than likely follow all those others that have made a success of their professional blogging business.

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